About Us
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Groove Theory is a premier wellness event series connecting brands
with conscious consumers across three of the most influential West
Coast markets. This campaign offers a high-touch regional presence,
culminating in global visibility.
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The intersection of Holistic Wellness, Urban Culture, and Community Celebration. We align with a
diverse audience of early adopters who are actively seeking clean, functional, and socially conscious brands.
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Our unique blend of top-tier music, wellness activations, and a vibrant community is engineered to drive
authentic interest and product loyalty.
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Wellness Market Momentum: Participation in U.S. health and wellness
events surged +146% year-over-year, confirming the massive audience
appetite for hybrid experiences like Groove Theory.
Mission Statement
Groove Theory was founded by Ronnie Jones on the belief that
wellness should be vibrant, inclusive, and tied to cultural expression.
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Our mission is to break down traditional barriers to wellness by merging it with the unifying energy of music and
the authentic spirit of the community.
We use Hip Hop and R&B culture as the vehicle to drive conversations
around mental health, clean living, and communal support.
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Here at Groove Theory, we're here to uplift. We pride ourselves on curating safe spaces and celebrating all — every identity, every vibe, every beautiful soul.
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No hate. No judgement. Only love, respect, & unity.
Because when we come together, we create magic that can't be duplicated — a place where you can truly be yourself, freely, confidently, and without apology.
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This isn't just an event; it's a carefully curated experience reflecting the passion and values of its creator.
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Made with love and built for us, Groove Theory is rooted in community, driven by connection, and forever inspired by you.
Our Partners
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